When a straight-on portrait isn’t working for you, this little posing trick yields a nicely framed headshot. Create some interesting diagonal lines by simply having the subject create a frame around their face with their hands and arms. Framing their face can add depth and structure to a portrait.
The majority of us have a social-media presence, and the first thing potential customers see is your profile photo. This portrait reflects your persona, and your business. Poorly-lit photos and "selfies" can reflect in a negative way, and will shy those away who are looking for your professionalism.